Case study
ARU Cairo
Background
Anglia Ruskin University (ARU) Cairo brings UK degrees to Egypt's New Capital. Its undergraduate programs span business, law, health, science, engineering and the creative industries, and its postgraduate offer includes five weekend-based MBA and MSc programs built for working professionals.
Brief and scope
ARU Cairo wanted qualified leads to apply for its undergraduate and postgraduate programs ahead of the September 2026 intake. That meant reaching two very different audiences: high-school students and their parents choosing a first degree, and working professionals weighing a one-year master's. The university brought in AlCaz Media for its higher education marketing services.
Services
The services we combined to fill ARU Cairo's intakes
Creative Design
Ad creative for open houses, open week and program launches.
Content Marketing
Program content that answers what students and parents ask before applying.
Facebook Ads
Lead and conversion campaigns for undergraduate and postgraduate intakes.
Google Ads
Search campaigns that reach students already looking for a degree.
Deliverables
We generated 3,062 leads from 18M impressions and 118,515 link clicks. We ran separate campaigns for undergraduate open houses, Thanaweya Amma students, admissions open week and postgraduate programs, then added website conversion campaigns. The Open House campaigns alone brought in 214 leads at EGP 97 each.
Key outcomes from our partnership with ARU Cairo:
- Creative design: We built ad creative for every intake moment, from open houses and admissions open week to the last application day.
- Content marketing: We wrote program-led content for undergraduate and postgraduate audiences, including a dedicated Thanaweya Amma push.
- Facebook Ads: Our Facebook and Instagram ads ran lead form and website conversion campaigns that grew monthly leads 4.4X, from 253 in June to 1,112 in September.
- Google Ads: Our Google PPC services ran alongside Meta to reach students and professionals already searching for a university.
Results
ARU Cairo's monthly leads on Meta grew from 253 to 1,112, a 4.4X increase, for 3,062 leads across undergraduate and postgraduate programs. The postgraduate website campaign launched in September brought leads in at EGP 473 each, compared with EGP 1,070 on lead forms in August. For a longer-running university account, read the UPEI case study, or see how our lead generation agency works.
