Our strategic initiatives led to remarkable improvements and measurable success across various metrics. Below are the key outcomes from our engagement with the client that led to a successful partnership:
- Deep-dive review to advise on best practices and optimization opportunities to improve marketing operations
- Findings: Identify 50 value add opportunities and draft comprehensive strategy to recruit students for spring
- Tagging: Provided tagging implementation guide to improve cross domain tracking and conversion tracking
- Automation: Provided new ways to apply CRM automation from round robin to automatic sales assignment
- Measurement: Guided the client on how to calculate the CPA Cost per Acquisition and LTV LifeTimeValue