Our strategic initiatives led to remarkable improvements and measurable success across various metrics. Below are the key outcomes from our engagement with the client that led to a successful partnership:
- Deep-dive review: advised on best practices and optimization opportunities to improve marketing operations
- Findings: identified 50 value add opportunities and draft comprehensive strategy to recruit students for spring
- Paid Media: defined a comprehensive media plan and execution across Google Search Ads, Pmax, Retargeting, Facebook ads, TikTok Ads and SnapChat with 5X ROAS on year 1 and 20X ROAS over the lifetime of program
- Creative: designed new banner creatives and video ads to be leveraged on paid social and Pmax campaigns
- CRM: audited the CRM lead process and made improvement to increase conversion and automate processes
- Tagging: implemented landing page and registration form advanced tagging across the conversion journey
- Automation: provided new ways to apply CRM automation from round robin to automatic sales assignment
- Measurement: guided the client on how to calculate the CPA Cost per Acquisition and LTV LifeTimeValue
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