Client Overview

Kanoony is a UAE-based legal and business services platform that helps individuals and companies with business setup, licensing, compliance, and legal documentation, offering clear guidance and end-to-end support in the UAE.

Industry

B2B

Service

Media Advertising

Goals

Grow client base

Services

Integrated Execution

Integrated services offered to achieve the client objectives

The Brief

Drive new customers growth in the UAE

Kanoony engaged AlCaz Media to improve lead quality and visibility across digital channels by fixing tracking gaps, structuring CRM lead management, and scaling paid media performance. The goal was to build a measurable, efficient acquisition system to grow business setup and golden visa revenue.

The Results

Our engagement with Kanoony focused on building a scalable lead generation and conversion system through accurate tracking, disciplined paid media execution, and structured lead management. The objective was not just to drive leads, but to improve lead quality, visibility, and operational efficiency across marketing and sales.

Key initiatives and outcomes from our partnership with Kanoony:

- Tracking & tagging setup: Implemented a robust tracking framework using Google Search Console and advanced WhatsApp conversion tracking to accurately measure lead intent, attribution, and campaign performance across touchpoints.

- CRM lead management consulting: Designed and advised on a structured CRM lead management process, covering lead intake, qualification stages, routing logic, and follow-up workflows to improve response time and close rates.

- Creative direction: Defined creative guidelines and best practices for ads and landing pages, ensuring message clarity, trust signals, and alignment with user intent across legal service offerings.

- Paid media management: Planned, executed, and managed performance campaigns across Google Ads and Facebook Ads, optimizing for qualified inquiries rather than raw lead volume.

- Ongoing optimization: Continuously refined targeting, creatives, keywords, and bidding strategies based on performance data and lead quality feedback.

- Client collaboration: Ran bi-weekly strategy and performance calls to review results, align on insights, and take fast, data-driven decisions to improve efficiency and ROI.

The result was a more transparent, measurable, and conversion-focused marketing setup that supported Kanoony’s growth objectives with better lead quality and stronger control over the full acquisition funnel.