kanoony

Background

Kanoony is a UAE-based legal and business services platform. It handles business setup, licensing, compliance and legal documentation, with clear guidance and end-to-end support.

Brief and scope

Kanoony wanted better lead quality and clearer visibility across its digital channels. That meant fixing tracking gaps, structuring how the CRM manages leads, and scaling paid media performance. The company chose AlCaz Media as its lead generation company in Dubai to do all three.

Deliverables

We fixed tracking first, then structured how leads move through the CRM, set creative direction for ads and landing pages, and ran paid campaigns on Google and Facebook, with strategy and performance reviews every two weeks.

Key outcomes from our partnership with Kanoony:

• Tracking and attribution: We implemented Google Search Console and WhatsApp conversion tracking to measure lead intent and campaign performance, the groundwork of our marketing analytics in Dubai.
• CRM optimization: We designed lead intake, qualification stages, routing logic and follow-up workflows.
• Creative direction: We defined ad and landing page guidelines for clear messaging and trust signals.
• Paid media management: We ran Google and Facebook Ads campaigns optimized for qualified inquiries, as Kanoony's PPC company in Dubai.
• Continuous optimization: We refined targeting, creatives, keywords and bidding based on performance data.
• Client collaboration: We held strategy and performance review calls every two weeks.

Results

Leads grew 4X and qualified leads improved by 20%. Kanoony now has a multichannel attribution system that shows which campaigns bring in real inquiries. For another B2B account that started with tracking, read the MKV Luxury case study, or see how our B2B digital marketing company works.