Shopteejayz

Background

Teejayz is a Dubai sleepwear brand founded in 2022. It sells OEKO-TEX certified bamboo pyjamas for kids and women, cut with extra length so children grow into them, with same-day delivery in the UAE. Most of its sales had come from the founder's own following, and the brand wanted customers who found Teejayz on its own merits.

Brief and scope

Teejayz wanted online orders from Meta ads on a budget of AED 6,000 to 10,000 a month, starting with the kids collection and a new women's bamboo range. It had no analytics, tag manager or Merchant Center in place. The brand chose AlCaz Media as its ecommerce agency in Dubai to build the measurement first, then run and report on the campaigns.

Deliverables

We started with measurement: GA4, Tag Manager and Merchant Center did not exist, so we built them and connected the Shopify store. Then we warmed up the account with engagement and traffic, moved to purchase campaigns in April 2025, and kept refreshing creative and themes through to the handover in March 2026.

What we delivered for Teejayz:

• Analytics setup: We created and configured GA4, Google Tag Manager and Google Merchant Center, and approved the product feed so the store earned free listings on Google, the groundwork of our marketing analytics in Dubai.
• Business strategy: We ran an onboarding workshop on value proposition, competitors, pricing and audience, and built a break-even model showing the return the media budget needed.
• Facebook Ads: We ran warm-up, then sales campaigns for the kids and women's bamboo collections, with retargeting offers for first orders, as the brand's Facebook ads agency.
• Creative production: We adapted the brand's shoots into 7 statics and 14 videos, then resized three more statics into nine formats, all inside Meta safe zones.
• Creative guidelines: We gave the founder a creative guide covering dimensions, safe zones, hooks and calls to action, with monthly themes from back to school to the new collection.
• Website advice: We reviewed the Shopify store from a customer's view, reordering products by stock and fixing mobile layout.

Results

Teejayz now has a measurement stack it owns, a Merchant Center feed that lists its products on Google for free, and a creative playbook for its own shoots. The campaigns ran for 11 months and were handed over cleanly in March 2026 with a final performance report. In April and May 2025, the first two months of paid campaigns and a new collection launch, net sales grew 3.4X and orders 3.2X over the same months of 2024. For a footwear brand we scaled on Meta, read the Myjooti case study, or see what our digital marketing agency in the UAE does.