Chawa

Background

Chawa is a luxury Japanese tea and matcha brand from QT Foods, rooted in over 150 years of heritage. It offers an immersive, refined tea experience and wanted to bring that experience to the Gulf without losing its Japanese roots.

Brief and scope

Chawa needed a new brand guide, product packaging and a store concept to enter the GCC market, with localization that makes sense to Gulf customers. The company chose AlCaz Media as its branding agency in Dubai to carry the identity from strategy through packaging, retail and social.

Deliverables

We built a premium, culturally authentic brand system that scales across retail, F&B and digital. The work covered 1 new identity, 12 package designs and 2 brochures, plus a store concept and a social media visual system, all designed by our creative design agency in Dubai.

Key outcomes from our partnership with Chawa:

• Brand strategy and positioning: We rooted the brand in Japanese tea culture and localized it for GCC customers.
• Visual identity: We designed a refined system covering logo, typography, color palette and brand rules.
• Packaging: We created a cohesive packaging system for Chawa's matcha products, 12 designs in total.
• Retail and cafe concept: We translated the brand into a physical store experience.
• Social media: We built a flexible visual system for content and storytelling.

Results

Chawa now has a premium, culturally authentic brand system built to launch from Tokyo to Dubai, with one identity that works across packaging, retail, the cafe and social media. The brand is ready for the shelf and the feed before its first campaign runs. See more of our food and beverage marketing, or read the Myjooti case study for a consumer brand we grew with paid media.