Case study

Chawa

Background

Chawa is a luxury Japanese tea and matcha brand, offering an immersive and refined experience rooted in over 150 years of heritage

Brief and Scope

Chawa is a luxury Japanese tea and matcha brand, offering an immersive and refined experience rooted in over 150 years of heritage. They needed to enter the GCC market with a new brand localization that is appropriate to the local customers.

Services

The services we combined to support Chawa's objectives.

Branding

Branding services are more than the creation of logos and visuals.

Creative Design

Design unique creatives that tell you the whole brand story.

Content Marketing

Content marketing is king and it’s the heart of our activation.

Social Media Marketing

We go beyond social posts by designing engaging experiences.

Deliverables

Our work with CHAWA focused on building a premium, culturally authentic brand system that could scale across retail, F&B, and digital touch points. The engagement centered on clarity, consistency, and commercial impact, not decoration.

Key outcomes from our partnership with CHAWA:

Brand strategy & positioning: Defined a clear premium positioning rooted in Japanese tea culture while ensuring modern relevance for GCC and global audiences
Brand identity system: Designed a refined visual identity including logo usage, typography, color palette, and brand rules to ensure consistency across all touch points
F&B packaging design: Created a cohesive packaging system for matcha and related products, balancing minimalism, shelf impact, and premium cues
Store concept & environment: Developed a retail and café concept that translates the brand into a physical experience, from layout logic to visual atmosphere
Social graphics & content system: Designed a flexible social media visual system to support ongoing content, promotions, and brand storytelling without diluting the core identity

The result was a cohesive brand foundation that elevated perception, improved recognition, and positioned CHAWA for scalable growth across physical and digital channels.