Client Overview

Chawa is a luxury Japanese tea and matcha brand, offering an immersive and refined experience rooted in over 150 years of heritage

Industry

Food & Beverage

Service

Branding

Goals

Develop a new brand identity

Services

Integrated Execution

Integrated services offered to achieve the client objectives

Branding

Creative Design

Content Marketing

Social Media Marketing

The Brief

Create a new brand guide, product packages and store concept

Chawa is a luxury Japanese tea and matcha brand, offering an immersive and refined experience rooted in over 150 years of heritage. They needed to enter the GCC market with a new brand localization that is appropriate to the local customers.

The Results

Our work with CHAWA focused on building a premium, culturally authentic brand system that could scale across retail, F&B, and digital touch points. The engagement centered on clarity, consistency, and commercial impact, not decoration.

Key outcomes from our partnership with CHAWA:

- Brand strategy & positioning: Defined a clear premium positioning rooted in Japanese tea culture while ensuring modern relevance for GCC and global audiences

- Brand identity system: Designed a refined visual identity including logo usage, typography, color palette, and brand rules to ensure consistency across all touch points

- F&B packaging design: Created a cohesive packaging system for matcha and related products, balancing minimalism, shelf impact, and premium cues

- Store concept & environment: Developed a retail and café concept that translates the brand into a physical experience, from layout logic to visual atmosphere

- Social graphics & content system: Designed a flexible social media visual system to support ongoing content, promotions, and brand storytelling without diluting the core identity

The result was a cohesive brand foundation that elevated perception, improved recognition, and positioned CHAWA for scalable growth across physical and digital channels.

New Identity

Packages Designs

Brochures

Client Testimonial

We are a Japan-based trading company specialising in food exports, and we entrusted Alcaz Media with our brand development. From the very early stages, Ahmed and his team have been attentive, professional, and collaborative — always listening to our ideas while providing valuable input and guidance. They worked in a timely, efficient, and highly communicative manner, and their expertise gave us complete confidence to rely on them throughout the process.

Asuka Kaji

General Manager

related Case study