Client Overview

MyJooti is a unique dubai online retail of stylish European footwear brands that combines quality, comfort and vibrant designs

Industry

Ecommerce Marketing

Service

Media Advertising

Goals

Improve Return of Ads Spend (ROAS)

Services

Integrated Execution

Integrated services offered to achieve the client objectives

Facebook Ads

Pay Per Click (PPC)

Creative Design

Social Media Marketing

The Brief

Improve eCommerce ROI and increase online purchases

Myjooti has been operating for over five years, serving local customers in the UAE while selling online across the GCC, including KSA, with both Arabic and English content. While performance surged during COVID, post-COVID conditions exposed declining efficiency and pressure on profitability. The business needed a structured recovery focused on sustainable ROI, not short-term volume.

The Results

As a Dubai ecommerce agency, we stepped in with a performance-first approach, combining data, execution, and a results-driven facebook ads service to restore growth efficiency.

Our in-depth account audit and disciplined execution delivered measurable improvements in conversion value and cost per conversion. Key optimizations included:

- Comprehensive analysis: Leveraged historical performance data across Meta, Google Ads, GA4, Shopify, and Google Merchant Center to identify inefficiencies and build a clear, scalable growth strategy

- Precision execution: Activated first-party data and audience signals based on proven frameworks from high-performing ecommerce accounts, improving targeting quality and conversion efficiency

- Creative enhancement: Rebuilt ad creatives and copy to support personalization, stronger intent signals, and better alignment with Meta’s optimization algorithms within our facebook ads service

‍

+40%

Media Spend

+522%

Purchases

-78%

Cost Per Order (CPO)

Client Testimonial

AlCaz Media is really professional and cares, they treat my business as if it is theirs and if something is wrong they immediately recommend changes and take action

Soha

Founder

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