Client Overview

MyJooti is a unique dubai online retail of stylish European footwear brands that combines quality, comfort and vibrant designs

Industry

Ecommerce

Service

Media Advertising

Goals

Improve Return of Ads Spend (ROAS)

Services

Integrated Execution

Integrated services offered to achieve the client objectives

Facebook Ads

Pay Per Click (PPC)

Creative Design

Social Media Marketing

The Brief

Improve eCommerce ROI and increase online purchases

Myjooti been operating for 5 years targeting local customers in UAE and selling online to customers across the GCC including KSA Arabic and English content. During COVID the performance was great but the business noticed a decline after COVID and needed profitability recovery.

The Results

Our detailed account audit and tallied execution led to significant improvements in the conversion value and cost per conversion. Below are the key optimizations delivered:

Comprehensive analysis: leveraged historical data and insights across all media platforms, GA4, Shopify, Google Merchant Center to formulate a winning strategy
Proper execution: Used all the data insights from the analysis and prepared 1st party data execution tactics that proven success for other clients
Creatives Enhancement: Transformed the creatives and ad copy to deliver personalization and signals to the optimization algorithm

+40%

Media Spend

+522%

Purchases

-78%

Cost Per Order (CPO)

Client Testimonial

AlCaz Media is really professional and cares, they treat my business as if it is theirs and if something is wrong they immediately recommend changes and take action

Soha

Founder

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