Case study
Ferrari Middle East
Background
Ferrari Middle East worked with a regional agency in Dubai on its social go-to-market strategy, focused on customer engagement and local community building to strengthen brand affinity. AlCaz Media supported that agency with strategy and execution.
Brief and scope
The brief was to guide the launch of a localized Ferrari Middle East Instagram page. Ferrari Middle East wanted to reach social users with event anticipation, client moments and community engagement. AlCaz Media was hired as a digital marketing consultant in Dubai to shape the go-to-market strategy and support the regional agency's execution.
Services
The services we combined to launch Ferrari Middle East on Instagram
Social Media Marketing
An Instagram launch strategy for the region, separate from global.
Creative Design
Event and client-moment creative built for a local audience.
Facebook Ads
A paid media strategy to grow the Instagram following.
Marketing Consulting
Go-to-market and localization advice for Ferrari Middle East events.
Deliverables
We consulted on the go-to-market strategy and supported the regional agency's execution across 7 markets, from localization and launch planning to paid media, content and video. The work produced 30 posts a month and 40 creatives.
Key outcomes from our partnership with Ferrari Middle East:
- Consulting: We advised on the right localization approach for Ferrari Middle East events.
- Social media management: We defined the Instagram Middle East launch strategy, separate from global operations, with our social media marketing services in Dubai.
- Paid media strategy: We built a paid media strategy to grow the Instagram following with Facebook and Instagram ads.
- Content marketing: We drafted social media content for dealers and Ferrari Middle East.
- Video production: We captured Ferrari event participation and special client moments.
Results
The work secured approval from Ferrari HQ in Italy, and the local Instagram page @ferrarimiddleeast launched and was approved for publication. For paid media in the same sector, read the MKV Luxury case study, or see our automotive marketing solutions.
