The Brief

The Results

Client Testimonial

Client Overview

Collaboration with a regional agency in Dubai to help them with Ferrari client Middle East social go-to-market strategy

Industry

Automotive

Service

Content Marketing

Goals

Instagram Middle East Business Page Launch

Services

Integrated Execution

Integrated services offered to achieve the client objectives

Social Media Marketing

Creative Design

Facebook Ads

Marketing Consulting

The Brief

Guide Ferrari Middle East Instagram Localization Launch

This was a collaboration with a regional agency. Ferrari Middle East's goal is to engage with customers and build local communities to strengthen brand affinity. They sourced a regional marketing agency to handle the social media & digital strategy. Their goal is to reach social users to create elevated experiences, event anticipation, and community engagement. AlCaz Media was hired to consult Ferrari on the go-to-market strategy and support the regional agency.

The Results

Our collective engagement was successful to secure Ferrari's approval from HQ in Italy. The local Instagram page ferrarimiddleeast @Ferrari Middle East was approved and published. The collaboration included:

Consulting to advise on effective approach to localize the social media for Ferrari Middle East events
Social Media Management: Define Instagram Middle East launch strategy separate from Global
Paid Media Strategy: Defined a comprehensive paid media strategy to build instagram fanbase
Content Marketing: Draft content for social media channels for the dealers and Ferrari ME
Video Production: Capture Ferrari events participation from clients to record special moments

Markets

Monthly Posts

Creatives

Client Testimonial

related Case study