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La Vista Development

Reduced Cost per Qualified Lead by 80% and sold 82 Units

Client Overview
A prestigious real estate developer known for crafting upscale residential and resort communities.
Industry
Real Estate
Service
Media Advertising
Goals
Generate qualified leads
Services
Integrated Execution
Integrated services offered to achieve the client objectives
The Brief
Generate leads and improve the qualified leads conversion
LaVista wanted to sell their luxury residential units and support the sales team with interested leads. Their target markets include Egypt, the UAE, and KSA, aiming to attract both local and international investors with qualified budgets. The primary objectives are to boost project awareness, foster investment consideration, and generate high-quality leads.
The Results

Our strategic initiatives delivered significant improvements and measurable success across multiple performance metrics. Below are the key tactics we deployed with La Vista, contributing to a highly successful partnership:

  • Marketing Consulting: draft paid media strategy to support global expansion and find international investors
  • Channels audit to advise on best practices and optimization opportunities to improve marketing operations
  • Tagging Improvements: Improved campaigns tracking using GTM updated tags and UTM parameters
  • Creative Development: designed and developed creative videos for reels and stories as paid ads
  • Facebook Ads: Improved volume, quality, reduce the CPL and applied automation to improve call back time
  • Google Ads: used high intent keywords to target global investors interested in international investment
-80%
Cost Per Qualified Lead
+50%
Leads Volume
2X
Qualified Leads Conversion
Client Testimonial
Thanks to AlCaz Media's work, the percentage number of qualified leads was very high. The team was fully dedicated and the media plan was on time for approvals. They were flexible in terms of any changes.
Christine William
Sr Marketing Manager
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