Case study
La Vista Development
Background
La Vista is a real estate developer specializing in upscale residential and resort communities, with luxury units on sale across Egypt, the UAE and KSA.
Brief and scope
La Vista wanted more qualified leads and stronger support for its sales team. The goal was to reach local and international investors with qualified budgets while building awareness and consideration for its projects. The developer brought in AlCaz Media for lead generation services in Dubai that could run across three markets.
Services
The services we combined to bring La Vista qualified investor leads
Marketing Consulting
A paid media strategy for global expansion, aimed at international investors.
Facebook Ads
More leads of better quality at a lower cost per lead, using automation.
Google Ads
High-intent keywords targeting global investors looking abroad.
Creative Design
Video for reels and stories, built to run as paid ads.
Deliverables
We audited La Vista's channels, improved campaign tracking, produced video creative for reels and stories, and ran Facebook and Google Ads aimed at investors with qualified budgets in Egypt, the UAE, KSA and abroad.
Key outcomes from our partnership with La Vista:
- Marketing consulting: We drafted a paid media strategy for global expansion targeting international investors.
- Channels audit: We advised on optimization opportunities across marketing operations.
- Tagging improvements: We updated GTM and UTM parameters for cleaner campaign tracking.
- Creative development: We designed video content for reels and stories to run as paid ads.
- Facebook Ads: Our Meta ads management increased lead volume and quality while reducing cost per lead with automation.
- Google Ads: We targeted high-intent keywords for global investors through our Google PPC services.
Results
Cost per qualified lead fell by 80%, lead volume grew by 50%, and the rate at which leads qualified doubled. La Vista sold 82 units in one year. For a single-project launch in Dubai, read the IPS case study, or see our real estate marketing in Dubai for developers.
