Client Overview

Quark Expeditions specialize in expeditions & luxury cruises to polar regions Antarctica and Arctic from Canada and United States

Industry

Ecommerce

Service

Goals

Conversion Rate Optimization CRO

Services

Integrated Execution

Integrated services offered to achieve the client objectives

Conversion Rate Optimization

Creative Design

Marketing Consulting

Media Advertising

The Brief

Improve eCommerce conversion through AB testing & digital personalization

Increase the Conversion Rate need to improve for Quark Expedition website and provide recommendations for the digital migration project. Lead the digital migration project to the new CMS and advise on the best UX design to improve the conversion rate across the user journey.

The Results

Our strategic initiatives led to remarkable improvements and measurable success for app starts and eCom conversion. Below are the key outcomes from our partnership:

Digital Optimization tests: drove 3X uplift in the journey leads starts conversion
Test & Learn: planed and launched 35 high value tests using AB testing and personalized experience
Project Migration: Led the WordPress migration from Drupal to optimize the speed and technical SEO

Effective CRO Tests

Conversion Uplift

+300K

Additional GMV

Client Testimonial

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