Case study
Quark Expedition
Background
Quark Expeditions runs expeditions and luxury cruises to the polar regions, including Antarctica and the Arctic, for customers from Canada and the United States.
Brief and scope
Quark wanted a higher conversion rate on its website and recommendations for its digital migration project. The company brought in AlCaz Media for conversion rate optimization services in Dubai that could run remotely for a North American audience.
Services
The services we combined to lift conversions for Quark Expeditions
Conversion Rate Optimization
A/B tests and personalization across the booking flow.
Marketing Consulting
Recommendations to guide the website's digital migration.
Creative Design
UX design improvements across the booking flow.
Search Engine Optimization
A full move from Drupal to WordPress, with faster pages and stronger technical SEO.
Deliverables
We built a test-and-learn framework and ran 35 high-impact experiments, while the whole site moved from Drupal to WordPress.
Key outcomes from our partnership with Quark Expeditions:
- A/B testing and personalization: We improved the booking flow with targeted experiments, the core of our work as a CRO agency.
- Platform migration: We guided the move of the full site from Drupal to WordPress, improving site speed and technical SEO with our SEO services in Dubai.
- UX design: We improved the experience at every step from landing page to enquiry.
- Test-and-learn framework: We launched 35 high-impact experiments.
Results
Journey-to-lead starts rose 3X, and the 35 experiments added more than USD 300K in gross merchandise value. For another account where the website did the heavy lifting, read the MKV Luxury case study, or see our travel and hospitality marketing.
