Case study
AITS
Background
AITS is an industrial software group serving the MENA region, with two divisions: AVEVA Select Gulf, the regional distributor of AVEVA's industrial software portfolio, and IC2, a competencies center for digital transformation and consulting. Each brand has its own LinkedIn page, and together they speak to engineers, plant operators and decision-makers in energy, manufacturing, and oil and gas.
Brief and scope
AITS asked AlCaz Media to improve the social presence of all three brands. We ran strategy, content, design and posting on LinkedIn for AITS, AVEVA Select Gulf and IC2, with a posting plan built around the hours each audience is active. The work ran through our B2B marketing agency in Dubai, which handles LinkedIn for technical buyers.
Services
The services we combined to grow AITS's social presence
Creative Design
Branded statics, carousels and videos designed for each of the three brands.
Content Marketing
Posts, carousels and documents written for engineers and industry buyers.
Social Media Marketing
LinkedIn page management and a posting plan timed to when each audience is active.
Marketing Consulting
A social media strategy that gives each brand its own role, voice and content pillars.
Deliverables
We started with a social media strategy that gave each brand a clear role, its own voice and a set of content pillars. From there we built a monthly content calendar, designed every post in each brand's look, and scheduled posts at the hours each audience was most active.
What we delivered between June and September 2026:
- Social media strategy: A LinkedIn strategy for each brand, with its own audience, voice and content pillars, written by our social media management agency team.
- Content calendar: A monthly posting plan across AITS, AVEVA Select Gulf and IC2, written by our content marketing services in Dubai team.
- Posts published: 114 posts over the summer: 77 for AVEVA Select Gulf, 19 for AITS and 18 for IC2. That is about 28 posts a month, up from an average of 21.
- Creative design: 81 single-image posts, 21 carousels and a set of PDF documents, each in the brand's own look.
- Best posting times: Every post was scheduled around the hours each audience was most active.
- Reporting: Monthly tracking of impressions, engagement, clicks and followers for every page.
Results
The three pages averaged 25% more clicks and 15% more engagement a month, and the engagement rate rose from 13.5% to 18.2%. Follower growth sped up by 52%, from about 129 new followers a month to 197, taking the pages from 24,903 to 25,692 combined followers. For a B2B account where paid media did the work, read the Kanoony case study.
