Case study
NovaVet Family
Background
NovaVet Family is a Dubai-based company behind Vetup, a practice platform for veterinary clinics. It was launching three add-on tools: SmartCapture, which finds missed charges in clinical records, VetifyPro, which handles clinical documentation in real time, and SmartKit, which combines the two.
Brief and scope
NovaVet needed a campaign that promoted each tool to the clinics already using Vetup, in three waves of four weeks. For each wave the brief asked for three creative routes, two in-platform popups (one on the home screen, one on the feature page) and a weekly email series, all in English and French. NovaVet chose AlCaz Media as its content marketing agency in Dubai for the work.
Services
The services we combined to launch NovaVet's tools inside Vetup
Marketing Consulting
Three differentiated creative routes, with message, tone and intent for each.
Content Marketing
Subject lines, preheaders, body copy and calls to action for every email.
Creative Design
Popup and email layouts designed in Figma, with website banners to match.
Conversion Rate Optimization
Responsive HTML emails built and tested for desktop, mobile and major inboxes.
Deliverables
We started with the creative angle: three routes that could work across vets, practice managers and finance staff. NovaVet picked "Run a Smarter Practice", a performance-led direction about revenue management and clinical confidence. From there we designed the popups, wrote and built the email series, and adapted everything into French.
What we delivered for NovaVet Family:
- Creative routes: We presented three directions with message, tone, intent and visual references, then refined the chosen route through five revisions.
- In-platform popups: We designed the home-screen and feature-page popups for SmartCapture and VetifyPro, exported for production inside Vetup.
- Email series: We wrote and designed the SmartCapture launch emails, one a week, with a VetifyPro campaign to follow, as responsive HTML built by our creative agency in Dubai.
- French adaptation: We localized the copy and adjusted every layout, button and link for the French version.
- Website banners: We produced banner sets for the NovaVet website to match the campaign.
- QA and handover: We proofread, tested layouts and links across Gmail, Outlook and mobile, and handed over final HTML, design files and source.
Results
NovaVet launched SmartCapture to its clinic users with a consistent message across popups, emails and web banners, in English and French, and followed with VetifyPro. For B2B work where we also ran the media, read the Kanoony case study, or see how our B2B marketing agency in Dubai works.
