Case study
CUSP Wealth
Background
CUSP Wealth is a UAE FinTech company whose app makes Shariah-compliant investing simple for everyday investors. The team wanted a stronger, more consistent presence across Instagram, Facebook, LinkedIn and YouTube, and needed a partner who could plan, design and publish at a much higher volume than the in-house setup allowed.
Brief and scope
CUSP asked for end-to-end social media management: strategy, ideation, design, copy and the posting plan across four channels. AlCaz Media took it on as the social media agency in Dubai behind the account, with a brief to turn wealth topics into content people stop for, and to keep every post inside CUSP's brand.
Services
The services we combined to scale CUSP's social presence
Social Media Marketing
Strategy and a monthly posting plan across Instagram, Facebook, LinkedIn and YouTube.
Video Production
Reels and motion graphics that make investing easy to follow.
Creative Design
Static posts, carousels, icons and templates in CUSP's brand.
Content Marketing
Ideas and copy that turn wealth topics into posts worth reading.
Deliverables
We started with the strategy: who CUSP talks to, what they need to hear, and how often. From there we built a monthly content plan, designed every asset in-house and managed posting across all four channels, so the brand published consistently while the CUSP team stayed focused on the product.
What we delivered for CUSP Wealth:
- Static posts: 42 feed designs built around CUSP's product and investing education.
- Reels: 26 short-form videos for Instagram and Facebook, made with our social media video production in Dubai.
- Carousels: 15 multi-slide posts that break down investing topics step by step.
- Motion graphics: 10 animated posts for product features and announcements.
- Icons and templates: 10 or more custom icons and 4 reusable brand templates that keep every post consistent.
- Posting strategy: A monthly content calendar and publishing plan across Instagram, Facebook, LinkedIn and YouTube.
Results
Compared with the same length of time before we started, CUSP Wealth's channels grew impressions by 43,001% and engagement by 1,494% across Instagram, Facebook, LinkedIn and YouTube, and followers rose from 662 to 3.6K. The growth came from 169 on-brand assets and a steady posting rhythm built around what CUSP's audience wanted to learn about Shariah-compliant investing. For paid growth in the same sector, read the Shpper case study or see our fintech marketing in Dubai.
