Our planning and execution with Shpper focused on building a scalable growth engine driven by data, performance media, and continuous creative output. The partnership delivered measurable impact across awareness, acquisition, and active usage.
Key outcomes from our partnership with Shpper:
- Competitive research: Analyzed regional and global competitors to identify positioning gaps, growth levers, and differentiation opportunities
- App marketing strategy: Developed a clear, full-funnel app growth strategy covering awareness, acquisition, engagement, and retention across the GCC
- Paid Media: Planned and executed app growth campaigns across Google Ads (App campaigns), Meta, TikTok, and Apple Search Ads to drive installs and in-app actions
- Creative: Produced 30 high-performing video assets for organic and paid social to fuel always-on engagement and scale performance
- Social media planning: Built a structured social media content plan aligned with growth objectives, campaigns, and key app features
- SDK & measurement: Implemented AppsFlyer SDK tracking to measure eight critical in-app events across the user journey
- App UX recommendations & deep linking: Provided UX improvement recommendations and implemented deep linking to reduce friction and improve post-install conversion.
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