Case study
Shpper app
Background
Shpper is a fintech app that connects travelers with personal shoppers across the GCC. The model asks two sides of a marketplace to trust the platform with money and deliveries, which makes user quality matter far more than user volume.
Brief and scope
Shpper wanted its app downloaded and used by millions of people across the UAE and Kuwait. The company chose AlCaz Media as its fintech digital marketing agency to own the full path from the first ad a user sees to their first order in the app, with video production, creative design, Facebook Ads and Google Ads under one roof. The scope later grew to include a full SEO audit of the Shpper website and the search strategy built from it.
Services
The services we combined to hit Shpper's growth objectives
Video Production
Short-form video built for paid social and app store traffic.
Creative Design
Static and motion ad creative, refreshed as performance data came in.
Facebook Ads
Meta app campaigns for installs, sign-ups and in-app purchases.
Google Ads
Google App campaigns that brought in high-intent installs at scale.
Deliverables
On Facebook Ads alone we drove 14,598 app installs at $2.78 each, 5,861 sign-ups and 315 in-app purchases worth $45.7K. We then rebuilt the account around purchase-optimized campaigns with fresh creative. Meta ROAS reached 3.2X within 2 months, and cost per purchase fell from about $297 to $55.
Key outcomes from our partnership with Shpper:
- Video production: We produced the video ads that ran across Meta and Google, which added up to 1.58M video views on Meta alone.
- Creative design: We built and refreshed static and motion creative in rounds, launching new sets to beat ad fatigue.
- Facebook Ads: Our Meta ads management ran install campaigns for iOS and Android, then moved to purchase-optimized campaigns in August, lifting ROAS from 0.3X to 3.2X.
- Google Ads: Our Google Ads management in Dubai ran App campaigns alongside Meta to add high-intent installs across the UAE and Kuwait.
- SEO audit: We ran a full SEO audit of the Shpper website and turned the findings into a search strategy for the UAE.
Results
Shpper's monthly revenue grew from AED 60K to AED 300K in the first 3 months, then reached AED 800K by month 12. Video, creative, Facebook Ads and Google Ads ran as one system, and the August move to purchase-led Meta campaigns turned installs into paying users at a 3.2X return. In June and July 2026, AppsFlyer tracked AED 1.09M in in-app revenue, 8,195 paid installs, up 35% on the previous two months, and 15,810 active users, up 10%. For another performance account run by our advertising company in Dubai, read the Myjooti case study.
