Case study
HA Heritage
Background
HA Heritage is a real estate brokerage in Business Bay, Dubai, that helps clients buy and invest in property with long-term wealth in mind. The team needed one partner to shape how the brand sounds, build its website, and keep its social channels active with content that reads like a premium brokerage.
Brief and scope
The scope covered HA Heritage's verbal brand identity, website design and build, a website video, and end-to-end social media management across Instagram, Facebook and LinkedIn, including reels and creative design. HA Heritage chose AlCaz Media as its branding agency in Dubai because the same team could carry the brand from the words to the website to the feed.
Services
The services we combined to build HA Heritage's brand and grow its presence online
Branding
A verbal brand identity that gives HA Heritage one clear voice.
Conversion Rate Optimization
A new website, designed and built around how buyers search for property.
Video Production
Reels and a website video that bring the properties to life.
Social Media Marketing
Instagram, Facebook and LinkedIn pages managed every month, with reels and creative design.
Deliverables
We started with the brand: how HA Heritage should sound and what buyers and investors need to hear. From there we designed and built the website, produced its video, and set up a monthly content plan. Every asset was designed in-house and we managed posting across all three channels, so the brand showed up consistently.
What we delivered for HA Heritage:
- Verbal brand identity: We defined HA Heritage's voice, tone and key messages so every channel sounds like one brand.
- Website design and build: We designed the new site around how buyers look for property in Dubai, then developed and launched it, with landing page optimization built into every page.
- Website video: We produced the video that runs on the homepage.
- Static posts: 50 or more feed designs on investment strategy, real estate and market insights.
- Reels: 50 or more short-form videos for Instagram and Facebook.
- Carousels: 30 or more multi-slide posts that break down wealth and property topics step by step.
- Posting strategy: A monthly content calendar and publishing plan across Instagram, Facebook and LinkedIn, run by our social media management in Dubai team.
Results
HA Heritage's social channels delivered over 1 million impressions and 5,362 engagements across Facebook, Instagram and LinkedIn. Average monthly impressions grew 9X compared with the month before we started, and followers grew 51%, from 802 to 1,212. The brokerage now has one voice, a website built for buyers, and a feed that keeps it visible. See how we handle real estate lead generation in the La Vista case study.
