Case study
Revi Realty
Background
Revi Realty is a Dubai real estate developer. Its MAS Barsha Residency project offers a limited collection of one, two and three-bedroom residences in Al Barsha, starting from AED 1.8M with flexible payment plans.
Brief and scope
Revi wanted qualified leads from people ready to buy units at MAS Barsha Residency, rather than a high volume of enquiries. The developer hired AlCaz Media, a Google Ads agency with a real estate track record, to build a landing page for the project and run paid search that brings in serious buyers.
Services
The services we combined to generate qualified buyer leads for Revi Realty
Conversion Rate Optimization
A conversion-optimized landing page built for the MAS Barsha Residency launch.
Google Ads
Search campaigns reaching high-intent property buyers in Dubai.
Creative Design
Clear calls to action to register interest and download the brochure.
Marketing Analytics
Qualified leads and sales tracked against ad spend.
Deliverables
We designed and launched a conversion-optimized landing page for MAS Barsha Residency, then drove high-intent traffic to it with Google Ads search campaigns. From AED 210K in ad spend, the campaigns generated 471 leads, 120 of them qualified.
Key outcomes from our partnership with Revi Realty:
- Landing page: We built a conversion-optimized page for the MAS Barsha Residency launch, applying the same landing page optimization we use across real estate accounts.
- Google Ads search: We launched search campaigns targeting buyers ready to purchase.
- Lead generation: The campaigns produced 471 leads from AED 210K in ad spend.
- Lead quality: 120 leads qualified, a 25.4% qualification rate.
- Sales: Two units sold, worth AED 7M.
Results
Two units sold for a combined AED 7M from AED 210K in ad spend, more than 33 times the media budget. 120 of the 471 leads qualified, a 25.4% qualification rate. See how we approach property marketing in Dubai across developers, or read the La Vista case study for a multi-market campaign.
