International Property Show IPS

Our engagement with IPS as a real estate marketing agency focused on driving tangible results through actionable growth strategy, smarter execution, and omnichannel integration. The outcome was a stronger marketing engine built for scale, efficiency, and measurable performance.

Key outcomes from our partnership with IPS:

- Accounts review: Conducted a full audit of marketing activities and advised on best practices to optimize performance, budget allocation, and operational efficiency

- User journey mapping: identified journey friction points and areas to improve conversion rate from impression to conversion

- Paid Media: Built and executed a multi-channel media plan across Google Search Ads, Performance Max, LinkedIn Ads, Facebook Ads, TikTok Ads, and retargeting to maximize reach and attendance

- Creative: Developed high-impact 40 banner and 40 video creatives optimized for paid social, search, and performance max placements in English and Arabic

- Tracking & tagging: Implemented advanced tagging across landing pages, registration forms, and key conversion touch points

- Email automation: designed automation workflow between message, WhatsApp, and email marketing to reminder users and recap event highlights

- Project management: Formed a scrum team with daily standup to monitor performance and make changes with the client to improve ROI