Our work with MKV centered on fixing the foundations first tracking, qualification, and attribution then aggressively optimizing paid media and creative to drive booked revenue, not vanity leads. The outcome was a clearer view of what drives bookings, stronger campaign efficiency, and faster, more consistent lead handling.
Key initiatives and outcomes from our partnership with MKV:
- Creative & website audit: Conducted a full UX and conversion audit across the website and ad creatives, identifying friction points impacting inquiry quality and booking intent, with clear recommendations to improve user flow and trust signals.
- Tracking & attribution overhaul: Fixed all conversion tracking across platforms and implemented offline conversion tracking to connect ad spend directly to qualified and booked leads.
- Lead qualification workflow: Designed a structured workflow to measure qualified leads and confirmed bookings using WhatsApp and the Gallabox message management tool, ensuring clear visibility from inquiry to revenue.
- Paid media optimization: Rebuilt and optimized campaigns across Google Ads, Facebook Ads, and TikTok Ads with advanced bidding and optimization strategies focused on revenue and bookings not WhatsApp clicks or low-intent messages.
- Sales AI automation: Implemented advanced Sales AI agent automation to reduce response time, remove human bias in qualification, and ensure consistent lead handling at scale.
- Creative video production: Planned and executed high-end car rental video creatives designed specifically for performance media, showcasing vehicle experience, luxury positioning, and booking intent across social and video placements.
The result was a more controlled, data-driven acquisition system that helped MKV attract higher-quality customers, improve booking efficiency, and scale growth in the competitive UAE luxury car rental market.
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