Case study
Tabashir Clinics
Background
Tabashir Medical Clinics is a medical and cosmetic clinic group in Jeddah, Saudi Arabia, covering cosmetic dermatology and laser, dentistry, OB/GYN and fertility. Health advertising sits at the strict end of the rules, and price shoppers crowd the inquiry forms, so lead quality matters far more than lead volume.
Brief and scope
Tabashir brought AlCaz Media in from late 2025 to optimize its Meta Business Suite and Ads Manager, review previous campaign performance, and run new campaigns that bring in better inquiries. The scope covered media planning and buying, Meta paid media, conversion optimization and graphic design, delivered by our healthcare marketing agency team.
Services
The services we combined to improve Tabashir's inquiries
Facebook Ads
Meta campaigns restructured by treatment priority, always-on for dermatology and laser.
Creative Design
Arabic and English ad creative for HydraFacial, laser hair removal, Exovera and more.
Marketing Consulting
A media plan built on the clinic's own patient data: ages, radius and best channels.
Conversion Rate Optimization
Instagram and WhatsApp inquiry paths tuned to what the sales team converts.
Deliverables
We started with the data the clinic already had: over half of patients were 19 to 36, most lived within 20 km, and Instagram and WhatsApp messages converted best according to the sales team. From there we restructured the accounts, set ad groups by treatment priority and produced creative for each service.
What we delivered for Tabashir Clinics:
- Account audit: We reviewed the existing Business Suite and Ads Manager setup and previous campaigns to see which treatments, offers and creative produced real inquiries.
- Campaign structure: We set cosmetic dermatology and laser as the always-on ad group, with dentistry and OB/GYN rotating behind it.
- Media plan: We built the plan around a 20 km radius and the 19 to 36 age group, with Instagram and WhatsApp as the inquiry paths, through our Meta ads management.
- Creative design: We produced 15 Arabic and English ad creatives across two batches, including HydraFacial, laser hair removal, Exovera and OB/GYN testimonial ads, in feed and story formats.
- Ad copy: We wrote Arabic and English primary text and headlines with real offers, such as HydraFacial from SAR 299 and laser hair removal from SAR 250.
- Reporting: We shared a live performance sheet with the clinic's reception and partnerships team.
Results
Lead quality rose, and the clinic reported a clear increase in interest from the inquiries received. The general manager rated the work 5 out of 5 on Sortlist. For another account where lead quality mattered as much as volume, read the Kanoony case study, or see how our marketing agency in Dubai works.
